Florence Office: 256-718-0953


Lexington Office: 256-229-6624


Putting our clients’ needs first, always.

our history

The agency was started in 1917 by local bankers and continued until September 1, 1977, when Sam Newton purchased the agency. Sam Newton Insurance is an independent insurance agency that offers Personal, Commercial (specializing in Volunteer Fire Departments), Life and Farm Insurance. Offices are located in Lexington, Alabama and Florence, Alabama in Lauderdale County.

Sam Newton was a big advocate of the independent agency system and served on the Alabama Independent Insurance Agents Association Board of Directors and served as President of the Association in 1994. In October 2005, Sam and several other agents got together and joined Shared Agency Services, known as SAS. In 2012, Shared Agency Services rebranded to “SecureRisk” a successful collective of over 100 independent insurance agencies. As a member of SecureRisk, our agency has more strength, more buying power, and more reach. If you have a policy with us, you know you’re getting the best options and the best values for your insurance needs. We maintain our ownership, giving you personalized, local service that makes us the best choice for your risk management and insurance needs.

In 1990, we began looking at the need for markets for farm insurance for independent agents. This developed into the formation of Small and Rural Services as a wholesale entity brokering farm insurance to other independent agents in Alabama, Georgia, Mississippi, Tennessee and Arkansas. Sam and his business partner Kathy Brown traveled across those states finding good independent agents who needed markets for farm and ranch insurance. Small and Rural is in the Lexington office and continues today writing farm and ranch insurance for other independent agents.

After Sam’s passing in 2019, Kelly Aday purchased the agency and retained the Sam Newton Insurance Agency name. Kelly joined the agency in 2010 and followed in Sam’s footsteps of being active in the Alabama Independent Insurance Association and served on the board of directors from 2015-2021 when Kelly was elected to serve on the Executive Committee where he will serve as President of the Alabama Independent Insurance Association in 2023.

Sam Newton agency currently has a total of 6 full-time agents and 1 part-time agent. The agents are active in our community and love to participate in community events. Sam Newton Insurance is looking to grow and form new relationships in and around our communities while strengthening our current relationships with our insureds.


Excellent customer service and face-to-face communication is a high priority for us. You’ll never deal with 1-800 numbers or frustrating automated messages when you work with our team. We believe that protecting every aspect of your life is a personal journey, so we want to get to know you personally. Whether it’s a new policy or just a simple question, we want to be your quick, reliable source for all things insurance.

talk to an agent

Or call for immediate assistance.

Florence Office: 256-718-0953 | Lexington Office: 256-229-6624